Managing Innovation, Technology, and Entrepreneurship
Yes, I would like to order Managing Innovation, Technology, and Entrepreneurship.
The book
This book offes an overview of all three subjects – innovation, technology and entrepreneurship – that fits well with the compressed curricula in modern MBA programs. The affordable and easy-to-carry volume fits the needs of students in the targeted countries. If offers a comprehensive approach whereas other competing books are dated and/or deal only with two of the three subjects found in this book.
The author
Fred Phillips is Professor of Entrepreneurship at Maastricht School of Management. He is also Professor of Management at Alliant International University in California, and Affiliate Professor at Pontificia Universidad Catolica de Lima in Peru. He is a Senior Research Fellow at the IC2 Institute, a renowned think-tank and incubator on technology and entrepreneurship at the University of Texas at Austin. He is Series Co-Editor for the MSM Series on Intercultural and Global Management. He is a founder and former member of the Advisory Board of the Austin Technology Council, and was also a Board member for the Software Association of Oregon.
The content
Introduction to the Series
Section I. Introduction
Chapter 1 Firms, innovation and entrepreneurship
Jean S. Verhardt, Fred Phillips, & Ludovico Alcorta
With material by Daniel More Torres and cases by Beatrice Avolio
Section II. The Context and Content of Technology, Innovation and Entrepreneurship
Chapter 2 Entrepreneurial initiative, entrepreneurial behavior, and corporate strategy
Louise Kelly
Chapter 3 Core competences and strategic intent
Yu-Shan Su
With material by Fred Phillips
Chapter 4 Venturing, corporate venturing and organizational design
Rod McNaughton & Amir Gabriel
Chapter 5 Property protection regimes and industry standards
Todd G. Vare & Kenneth Crews
With material by Herbert Phillips and a case by Fred Phillips
Chapter 6 Technological evolution: Industry & environmental factors
Daniel Nyarko
Chapter 7 The business plan
Gene Konecci, Fred Phillips, & Jean S. Verhardt
Section III. The Research, Development and Entrepreneurial Processes
Chapter 8 Entrepreneurial processes: Starting and developing the new business
Fred Phillips & Jean S. Verhardt
With material by Daniel More Torres
Chapter 9 Corporate creativity and ideas for new businesses
Daniel More Torres
With material by Fred Phillips
Chapter 10 Managing research and development projects and stages
Tugrul Daim & Athar Pasha
Chapter 11 Funding for new businesses and for corporate R&D.
Jean S. Verhardt, Rod McNaughton, & Fred Phillips
Chapter 12 Technology sourcing and technology transfer
Daniel Nyarko
With cases by Fred Phillips
Chapter 13 Managing new product development
Tugrul Daim & Neslihan Sener
With a case by Alessio Cavicchi and Cristina Santini
With cases by students of the Engineering Management Dept. at Portland State University
Chapter 14 Global market entry for innovative start-ups
Jean S. Verhardt
With a case by Luu Tien Thuan
Section IV. The Impact of Technology, Innovation and Entrepreneurship
Chapter 15 Assessing and enhancing the impact of innovation and entrepreneurship
Fred Phillips
With a case by Joy Limprayoon
Chapter 16 Pulling the threads together: New products and new firms
Fred Phillips, Jean S. Verhardt, & Ludovico Alcorta
With a case by Lei Tang